Exclusive implementation of Nissan's global New Retail Concept across the entire Brazilian network.

The Nissan engagement runs at a scale that is rare in dealership design — exclusive partnership across 100% of a national network, executed against a global concept the firm co-authored with the brand itself. The initiative represents a defining moment in Nissan's Brazilian retail strategy, and one of the largest exclusive-partnership rollouts in VC ONE's portfolio.

The design philosophy of NRC Next is grounded in restraint. Clean, minimalist lines. Rational use of space. Emotional connection with the customer built through spatial clarity rather than visual noise. Sustainable materials and efficient LED lighting reinforce Nissan's environmental commitments while creating an atmosphere that is functional, welcoming, and refined in equal measure.

The layout logic favors openness and flexibility. Reception areas, customer lounges, and delivery zones each carry their own function, but transitions between them are fluid — inviting the customer to move through the space naturally, encountering the brand at every touch point.

The engagement scope goes beyond adaptation. In direct partnership with Nissan, VC ONE co-authored the network's Architecture Book — the official guideline document that consolidates layout, materials, and experience standards for the brand across the market. This document was approved by Nissan and now serves as the reference for every implementation in the network.

With exclusivity across 100% of Nissan's Brazilian network, VC ONE has delivered 255 projects across the country — each one developed for the local context, each one holding the global brand standard cleanly. The partnership demonstrates what exclusive design representation looks like when it works: shared authorship of the standard, consistent execution against it, and a network that reads as one brand across every store.